Cookie Policy

Cookies - What are they?

A "cookie" is a piece of information in the form of a very small text file that is placed on an internet user's device e.g. a computer, tablet or mobile phone. It is generated by a web page server, which is basically the computer that operates a website. The information the cookie contains is set by the server and it can be used by that server whenever the user visits the site. A cookie can be thought of as an internet user's identification card, which tell a website when the user has returned.

They are used by most websites including BTC activewear's online store. To make the best use of our website, on any device, users need to make sure that the web browser is set to accept cookies.


How are cookies used by BTC activewear?

BTC activewear use cookies for online business-to-business transaction processing and in order to:

  • Allow users to securely connect to our web store
  • Remember the content of the online shopping basket
  • Transmit online orders
  • Evaluate the use of BTC web pages
  • Assess web browser capabilities
  • Ensure continuity of our online service


How long do cookies stay on my computer?

Session Cookies

Cookies that are stored in the computer's memory only during a user's browsing session and are automatically deleted from the user's computer when the browser is closed.

These cookies usually store a session ID that is not personally identifiable to users, allowing the user to move from page to page without having to login repeatedly. They are widely used by commercial websites (for example, to keep track of items that a consumer has added to an online shopping basket).

Session cookies do not collect any information from the user's computer.

Session cookies expire at the end of the user's browser session and may no longer be accessible after the session has been inactive for a specified length of time, usually 20 minutes.

BTC activewear use session cookies within our website.

Persistent Cookies

Cookies that are stored on the user's computer and are not deleted when the browser is closed. Persistent cookies can retain user preferences for a particular website, allowing those preferences to be used in future browsing sessions.

Persistent cookies can be used to analyse users' surfing behaviour within the website. These cookies can also be used to provide information about numbers of visitors, the average time spent on a particular page and generally the performance of the website. They are usually configured to keep track of users for a prolonged period of time, in some cases many years into the future.

BTC activewear also use persistent cookies within our website.


What cookies are used by BTC activewear?

The following cookies are used within the BTC web store:

Cookie Name



This session cookie gives users an anonymous ID whilst you are using the BTC activewear site so that our web servers can respond to your actions. This cookie is deleted once the web browser is closed.


This persistent cookie is used to collect anonymous information about usage of web pages from within the BTC website only. This cookie is not deleted when the web browser is closed.


This persistent cookie is used to collect anonymous information about the user's web browser capabilities and is used by BTC to test and develop web pages for the relevant web browsers used by our customers. This cookie is not deleted when the web browser is closed,


This persistent cookie is used for monitoring of internet device connections to our web store as a security measure and to prevent service disruption. This cookie is not deleted when the web browser is closed.


This persistent cookie is used to allow customers to open a web chat session with BTC Customer Services. This cookie is not deleted when the web browser is closed.


This session cookie is used store current device screen size for our responsive website design. This cookie is deleted when the web browser is closed.


Third parties may use their own cookies when you click on an advertisement or link on our website. These third parties are responsible for setting out their own cookie and privacy policies.

The BTC website currently includes a link to our courier's website ( This link is made available in order to allow customers to track the status of deliveries in transit.

For further details of the cookies used by DPD's website then please visit:


The BTC website also links to our product decorator design service ( This link to the product designer is made available to allow customers to create apparel design proofs from our web store.

For further details of the cookies used by Deconetwork's website please visit:


For secure payment processing, the BTC web store connects with SAGEPAY (

For details about this payment gateway, please visit:


Further details about Cookies

For further information about cookies please visit:


Privacy Policy

This privacy policy sets out how BTC activewear uses and protects any information that you give us when using this website.

BTC activewear is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

This policy is effective from 28/10/2017.


Information that we collect

BTC collects data to provide order / transaction information and to improve services for our customers:

We use information that you give us, when joining as a customer. As well as, information that we get from your use of our services.

  • Name and job title
  • Contact information including telephone number, mobile number and email address
  • Location information such as business address and postcode
  • Information relating to customer product purchases made
  • Information relating to customer web store purchases, screen sizes and internet enabled device types


What we do with the information we collect

We use this information for the following reasons:

  • Internal record keeping as required by Her Majesty's Government
  • To deliver on and improve the products and services that we offer.
  • To help ensure that our systems are secure and maintain continuity of service.
  • We may periodically send promotional emails about new products, services, or special offers or other information which we think you may find interesting using the email address which you have provided.
  • Our email communications may include user click tracking explicitly for the purpose of measuring the effectiveness of our electronic communications.
  • From time to time, we may also use your information to contact you for our customer research purposes. We may contact you by email, phone, fax or mail. We use this information to customise the website and services according to your interests.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to help safeguard and secure the information we collect online.

All requests sent to our web servers are logged with an IP address. For logged-in users this IP address is also recorded for the applicable online user profile. This security procedure is undertaken solely as a security and fraud-prevention measure and the information obtained is not used for any purpose other than helping to keep our customer's personal and commercial data secure and ensure the availability of our internet services.

BTC endeavours to keep our website secure at all times. However, you recognise when providing your information to us through our website or when you send us or ask us to send you any of your confidential information by email, that the internet and email communications over the internet may not be secure. BTC cannot be held responsible for any loss or unauthorised interception of information transmitted via the internet which is beyond our control.

Our website may contain links to other websites of interest. Once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement, You should exercise caution and look at the privacy statement applicable to the website in question.


Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may choose to restrict the collection or use of your personal information at any time.

If you do not wish BTC to use your personal information for direct marketing purposes then please email us at:

You may also request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to:

Data Protection Compliance Manager
BTC Activewear Limited
Point 1 Opus 9, Axletree Way
West Midlands
WS10 9QY

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

To read our full terms and conditions of sale and website use, please click here.